GITAM INSTITUTE OF MANAGEMENT
GITAM UNIVERSITY
SYLLABUS FOR GURAET-2016-17 ON MANAGEMENT
Unit-I
Introduction to Management – Management though – functions and principals of management: Planning – Planning premises, type and steps in planning – Decision making and forecasting, steps in decision making – Management by objectives
(MBO) and decision tree analysis – organizing structure, type of organizations, Principals of Organising, Delegations, and Decentralisation of authority – line and staff functions – leading-leadership, styles of leadership, Theories of leadership – blake and Mouton’s Managerial grid- Motivation, process, maslow’s McGregor and Hertzberg theories of Motivation – Controlling – Importance, Process of Controlling – Techniques of controlling.
(MBO) and decision tree analysis – organizing structure, type of organizations, Principals of Organising, Delegations, and Decentralisation of authority – line and staff functions – leading-leadership, styles of leadership, Theories of leadership – blake and Mouton’s Managerial grid- Motivation, process, maslow’s McGregor and Hertzberg theories of Motivation – Controlling – Importance, Process of Controlling – Techniques of controlling.
Unit –II
Concepts in HRM; Human Resource planning –objectives, process and techniques-job analysis-job description-selecting human resource-induction, training and development- performance appraisal and evaluation- job evaluations industrial relations and trade unions-labour welfare and social security measures.
Unit -III
Financial management -Nature and scope of Financial Management-Time Value of Money-Valuation Concepts and Models-Risk and Return-Financial Statement & its Analysis-statement of changes in Financial Position-Cash Flow statement-Ratio Analysis-Financial Planning - cost of capital- Form of Capital Structure: Capital structure-Leverages-Business/Financial Forecasting - sources of Finance-control of capital Issues: Securities and Exchange Board of India- Working capital Management - Management of Earnings-Dividend Policy and Decision, Bonus Issue and Right Issue- Financial markets and Marketing of securities- Underwriting of capital issues- Merchant Banking -Investment Trusts and Mutual Funds- Long term Investment Decision: Capital Budgeting (Including Risk and Decision Tree Analysis)- Cash Flows for investment Analysis: Concepts and Determination- Lease Financing and Hire purchase- short term financing instruments. Mergers, Acquisitions and Restructuring- financial institutions & markets and derivatives instruments.
Unit –IV
Marketing environment and consumer behavior market segmentation targeting and positioning: product decisions, product mix, product life cycle: New product development: Branding and packing: Pricing methods and strategies – promotion mix channel Management: Making of service: Customer relation management: New issues in Marketing, E-Marketing.
Unit – V
Role and scope of production management; facility location; layout planning and analysis; production planning and control - production process analysis; demand forecasting for operations: determinants of product mix; production scheduling: work measurement; time and motion study; statistical quality control. Role and scope of operations research.
Unit-VI
Managerial Economics: Demand analysis and demand forecasting, Production function cost – output relation, market structure and précising practices, national income concepts, business cycles Phase effects and controlling measure.
Entrepreneurship: Entrepreneurship Concepts, Types, Motivation, Factors, Stages, Barriers, small scale Industries definition, Features steps in setting of a small Unit Problems and financial Institution support.